Friday, March 19, 2010

A new way of visualising competitiveness

How would you hope to show vendor competitiveness, say in the IT outsourcing market? Perhaps you would have a bar chart showing relative revenues and market shares. This is useful, but is that enough to act on? Continuing my extracts from our Visual markets publication, here is a view of market competitiveness you will never have seen before.

Just looking at vendor contracts and joint ventures, this map plots the % of a vendor's connections that are unique to them against their total number of connections. Clearly the ideal competitiveness is indicated by multiple monopoly situations, so vendors are measured on this map against this ideal. The nodes are sized by revenues for added information.

What do you think? Any new insights? ... my recommendations? avoid the bottom left corner, not many clients or partners, none of whom are unique to you.

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